How Search Works by Google!

Hey there!

Times are hard for dreamers, that’s for sure… but also for marketers. One topic that I’ve been diggin’ into and that I already sort of mentioned here was search engine optimization – SEO, for short. It is getting quite compelling to master and that is due to a lot of factors.

One of them, I’m guessing, is the fascinating and emerging world of the Semantic Web, also refered to as the wondrous world of the Web 3.0. It’s out there, evolving, and indexing stuff up’… creating strings here and there so that all the fascinating content that you find out there can be accessed in a “cross-platform-cross-community-sort-of-way”. This completely keeps on changing the way SEO works, and that, right there, happens to also be one of the challenges that dear Google is always on top of. They honestly believe that what they do changes peoples’ lives – and they aren’t exactly wrong, now, are they?

But now, getting to the core of the question – everything starts out with the act of “searching”, and you may ask – how does it all work? Maybe you think that the explanation would only be understandeable to the most tech-savvy engineers out there.

Guess what:

I just found this great Google page that answers that precise question, and I’m no engineer here – still, I got it.

Apart from being informative, it’s also a gorgeous parallax-website experience.

Check it out, right now! You’ll sure be amazed 🙂

 

Click on the image to be redirected to the page where you can see the full story 🙂

 

 

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How to Use Tumblr for SEO and Social Media Marketing by Takeshi Young

You think about Tumblr and, if you’re like me, you think about the microblogging platform where GIFs live happily ever after and where memes grow and prosper freely. You think about a place where you go to find interesting content and, mostly, to have a good time – but maybe you didn’t think of it as a great platform for SEO and Social Media Marketing. Neither did I.

Today’s featured article gives us that fresh perspective, and it starts by saying:

52278f7e79b782.48418414There are so many social media platforms out there today that online marketers have to be concerned about when promoting content online, that it can be easy to overlook some of the important ones.

Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing. I myself was slow to adopt Tumblr as a social media platform, but once I started using it I became hooked by its power and simplicity. Hopefully by the end of this post, you’ll feel the same.

In this post today I will be covering 1) What Tumblr is and how it works, 2) The benefits of Tumblr compared to other social networks, and 3) Actionable advice on how you can use Tumblr for online marketing, including specific content ideas.

Takeshi Young

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This is probably how you looked like when you read the initial facts. Me too, don’t worry.

Read it all away, right here: How to Use Tumblr for SEO and Social Media Marketing

On the other hand, were you aware of the tremendous potential that Tumblr has for SEO, all along? Any personal experiences to share? Share away! Sharing is caring 🙂

PS.: by the way, you can also find make content not war at Tumblr! Take a look.

Eating My (Key)Words: Changing The Way We Think About SEO by Jenny Halasz

Hello, folks and followers!

Another topic that I am beginning to be very fond of is the ever evolving world of SEO (Search Engine Optimization). Today I am dedicating this post to an article that was written by Jenny Halasz, and published not too long ago in this other website that I discovered, called Search Engine Land.

For those who happen to work with digital marketing or happen to study all-things-marketing, it’s common sense to know that when on digital you have to use keywords whenever you upload stuff to your brand’s website, blog, social accounts, etc etc. Those keywords must be really well-defined and related to what you want to communicate or what your brand’s all about. Plus, you’ve always also been told that, in order for search engines to find you more easily, you must shove those keywords wherever and whenever you can, relating them to your brand, so that the algorithms start to put you on top of the list regarding a specific subject or area. That, basically, is what SEO’s all about: knowing how to make the internet find you by hosting content the right way, and that keyword trick was only the tip of the iceberg.

However, regarding the featured article in this post, and stating it:

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I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words.

The truth is that search is heading in a direction that most of us could not have foreseen… a technically complex and varied amalgamation of platforms, devices, and inputs.

What I mean by this is that as the search engines become more focused on discovering user intent based on various elements that can be measured before a user even types anything — location, search history, mobility, circles, etc. — it becomes less important what that searcher actually typed in to access the SERP.

 Jenny Halasz

Are you excited to the read the full article? I bet you do! So, hop on to the following link to read the whole piece: Eating My (Key)Words: Changing The Way We Think About SEO