7 Terrific Time Saving Social Media Automation Tools that you have to use! by RazorSocial

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Image found on http://www.aleydasolis.com

As Ian Cleary once said to me (Remember Ian? No? Then this time you definitely have to check out his site, RazorSocial.com), it is really great to get a little help from automation tools but that’s it – it will not help you build relationships, because those can’t be automated! (unless, say I, you are a human robot who runs on SEO algorithms and such of the sort, but I find that rather unlikely)

However, nowadays, you have a fair share of tools to help you cope with your online presence. They can help you keep on delivering great content to your followers on a persistent basis and, to name only a few, there’s Buffer, TweetDeck, HootSuite, SeesmicSocialOomph… I could go on like this forever.

Nevertheless, as you might have already guessed or known, many of those apps are only really great in case you happen to subscribe to a paid version. I, myself, have already tried some of them, but we never really got to 2nd base because I wasn’t really interested in paying for a subscription… so I kept on hopping from app to app, tryin’ the free versions as I go and even without going premium there’s a lot of stuff that you can get done with this little fellas.

So, I am now sharing with you an article by Ian Cleary, featured in RazorSocial.com, called: 7 Terrific Time Saving Social Media Automation Tools that you have to use!

Hope you enjoy it 🙂 Do you happen to use any of these tools? What do you thing about them?

Thanks for stopping by!

Eating My (Key)Words: Changing The Way We Think About SEO by Jenny Halasz

Hello, folks and followers!

Another topic that I am beginning to be very fond of is the ever evolving world of SEO (Search Engine Optimization). Today I am dedicating this post to an article that was written by Jenny Halasz, and published not too long ago in this other website that I discovered, called Search Engine Land.

For those who happen to work with digital marketing or happen to study all-things-marketing, it’s common sense to know that when on digital you have to use keywords whenever you upload stuff to your brand’s website, blog, social accounts, etc etc. Those keywords must be really well-defined and related to what you want to communicate or what your brand’s all about. Plus, you’ve always also been told that, in order for search engines to find you more easily, you must shove those keywords wherever and whenever you can, relating them to your brand, so that the algorithms start to put you on top of the list regarding a specific subject or area. That, basically, is what SEO’s all about: knowing how to make the internet find you by hosting content the right way, and that keyword trick was only the tip of the iceberg.

However, regarding the featured article in this post, and stating it:

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I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words.

The truth is that search is heading in a direction that most of us could not have foreseen… a technically complex and varied amalgamation of platforms, devices, and inputs.

What I mean by this is that as the search engines become more focused on discovering user intent based on various elements that can be measured before a user even types anything — location, search history, mobility, circles, etc. — it becomes less important what that searcher actually typed in to access the SERP.

 Jenny Halasz

Are you excited to the read the full article? I bet you do! So, hop on to the following link to read the whole piece: Eating My (Key)Words: Changing The Way We Think About SEO

When Procrastination Is A Good Thing – Marie Forleo

Now, here’s something we all have to fight from time to time… it’s quite inevitable to human nature, actually, but it just might have its upsides!

Putting things off. Waiting till the last minute. Telling yourself and everyone around you, “Yeah, yeah, I’m totally gonna do that . . . tomorrow.”

Sound familiar?

Sure does to me. It doesn’t matter how productive or driven you are, if you’re human, there are times you procrastinate.

Which got me thinking.

Is procrastination really as bad as it’s cracked up to be?

 What if we’ve been drinking the personal development Kool-Aid for so long that we’re failing to witness the blessing in a habit we so commonly curse?

– Marie Forleo

As always, the link to the whole story can be found right at the bottom of this post, however, I would really encourage you to see the video. This woman is a true force of nature and you can feel her positive energy, even if you should watch this video with your eyes closed!

Full article? Here.

The 2013 Social Media Landscape [Infographic] – Brian Solis

In the words of social media expert, Ian Cleary, Social media can be so frustrating because you don’t have enough time to complete all the tasks. He said that on an article regarding a list of great social media automation tools (I’ll get to that eventually, too! but before I do, lay your eyes on his fantastic site RazorSocial.com, they really post some powerful stuff up there!).

But apart from that, leaving the whole what to do question and focusing more on where to be problem, you will also find a vast amount of new networks that happen to be born almost on a daily basis. Going back to an author that was already curated here, Brian Solis has been developing (and sharing!) a powerfull infographic called The Conversation Prism. It really speaks for itself but, quoting Solis:

For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers.

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Sharing really is caring. Take a look at it, right here: The 2013 Social Media Landscape [Infographic] – Brian Solis

The 80 Rules of Social Media – by Follow Me, I’m Right Behind You

Before going any further, I have to admit it: the idea of reading a 80-rule-long list of anything kind of completely blows me off (don’t get me wrong – love reading, love the topic but, sometimes, ‘them tickin’ time doesn’t seem to help much). So, it took me some time, and some courage, to finally remove this one from my must read section and to finally figure out what was it all about.

I’m so glad I did that. I had a hell of a blast!

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The inventor of the web as we know it, Sir Tim Berners-Lee said recently that his next mission was “to bring about world peace”. Seriously. He believes that if people talk to each other, listen and understand each others problems, then they are less likely to shoot each other.

So in order to guide you around the messy world of social media, and bring about world peace in the process, I have compiled this short-ish list of rules… 

Hop on toFollow Me, I’m Right Behind You • The 80 Rules of Social Media.

The Future of Marketing Has Little To Do With Marketing – Brian Solis

Since my background studies basically resume to marketing and advertising, I find it best to start my blogging journey by sharing with you a really inspiring text, written by Brian Solis, on the subject of how the marketing industry is evolving. When it comes down to it, everyone – or, at least everyone who is constantly being challenged by this reality – is on the same page. It’s not that unfrequent to see marketing and communication professionals  thinking and commenting on how much paradigms are changing. It really is true that, nowadays, we kind of have to know just about a little bit on, well, basically, everything. We also went from apparently dealing with 4 P’s to having to think about the 7 C’s, and new theories of what’s next seem to appear almost everyday…

It can get a little scary sometimes, specially if you start over-thinking things and constantly find yourself dwelling on the dead end question What should I do next? Everything I’ve learnt on marketing seems to be sooo outdated.

Well, Brian Solis seems to have brought up the issue in a quite inspiring way 🙂

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Do you realize just how much is changing right now? I promise you that it’s bigger than you think. And your role in this is also much grander than you know or believe. See, disruptive technology, social networks, new influencers, they’re leveling the media hierarchy. The ado of crafting messages, pushing them upon targets, and propagating them every and any way possible while attempting to control your story is not only the old way, it’s the very thinking that’s held marketing back for decades. But you? You’re at the forefront of a new era and marketing communications and its future is in your hands.

Keep reading at: The Future of Marketing Has Little To Do With Marketing – Brian Solis http://buff.ly/1gx042n

let the content games begin

ahoy!

welcome to make content not war. around here things are still heatin’ up so, for now, sadly you won’t be able to find much content to dive into… however, I assure you that all that is about to change briefly!

want to know what will this be all about? check it out here. want to know who am I all about? there’s also a page for that, right here!

as for now, thanks for stopping by 🙂