The Six Simple Principles of Viral Marketing by Dr. Ralph F. Wilson

Let’s face it – many of us only started talking about viral marketing around the year 2007. It was mainly due to Cadbury’s Gorilla advert, and other videos/images/messages of the such. They were brought to us via “youtube-like” first experiences or, at least, via the emerging social networks that already happened to exist. Does that advert, in particular, ring a bell? It does? Well, than relive it, right here, in case of doubt!

 

Thing is… viral marketing wasn’t really anywhere near new around the year 2007. That just happened to be the moment when it really started to become something more popular, aka, mainstream. And the time has passed up to a point where, nowadays, viral phenoma just keeps on happening. Moreover, the digital viral marketing concept that we are now just starting to grasp (or so we thought) has, in fact, been subject of debate ever since the early 2000’s.

Yes, early 2000’s. You read it right. And it was under the words of Dr. Ralph F. Wilson. Curious? Check it out, right here.

And how about you? Did you also come across this concept in recent years? Or were you one of the concept’s early adopters? 🙂

8 Social Media Tools in Beta – Q4 Report by Ian Cleary

The last time I mentioned an article from RazorSocial, I brought to you the 7 Terrific Time Saving Social Media Automation Tools that you have to use! (didn’t see it? there you go). As I mentioned, some of those popular tools are good but can be even better when you subscribe to a paid version. I also mentioned that, nevertheless, even with the free versions you still can get a lot of things done, so it’s always worth a try.

However, today I’m bringing to you another article from one of RazorSocial’s founders, Ian Cleary, about some more tools – but this time, new and emerging ones, that are still in beta! Ian begins by stating:

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Each quarter we take a look at new Social Media Tools that look promising that we like to report on.  So here’s the latest 8 social media tools currently in beta that we think are worth tracking.

Note:  When tools are in beta some won’t get the funding and some won’t deliver a super high quality full release but let’s track the following.

Ian Cleary

Take a look at the list, right here. Do you happen to know any other emerging tools? Let me know in the comments below 🙂

5 Ways Social Media Can Destroy Your Business By Eric Siu

You have it all figured out. You’re going to be consistent, funny, listen to fans, find relevant content to share because relevant and interesting content is more shareable and that will get people to be talking about you and your brand. You’ve also decided where you are going to be and have a cross-posting scheme all designed to make it work.

Still, social media can always fire back unexpetedly… as it seems, apart from other factors and despite that social media has come to stay, sometimes is just might destroy your business.

And that is what today’s article talks about. Here’s the kick-off:

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Social media has arguably become the most powerful media platform. It allows brands and businesses to directly reach their customers anytime and anywhere. It has helped small businesses grow larger faster than before. Social media has also led to the downfall of several businesses that, in one way or another, misused the marketing platform and destroyed their reputation or wasted a ton of money. Maybe you’re spending too much time on platforms that your customers don’t use or not spending enough time analyzing the right kinds of data. Here are five examples of how businesses fail when it comes to using social media.

Eric Siu

Want to know the 5 examples? Read more at: 5 Ways Social Media Can Destroy Your Business 

Did you ever have a bad experience with your organization’s or brand’s social media? Was it because of any of those factors mentioned by Eric? Let me know, down bellow 🙂

The 2013 Social Media Landscape [Infographic] – Brian Solis

In the words of social media expert, Ian Cleary, Social media can be so frustrating because you don’t have enough time to complete all the tasks. He said that on an article regarding a list of great social media automation tools (I’ll get to that eventually, too! but before I do, lay your eyes on his fantastic site RazorSocial.com, they really post some powerful stuff up there!).

But apart from that, leaving the whole what to do question and focusing more on where to be problem, you will also find a vast amount of new networks that happen to be born almost on a daily basis. Going back to an author that was already curated here, Brian Solis has been developing (and sharing!) a powerfull infographic called The Conversation Prism. It really speaks for itself but, quoting Solis:

For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers.

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Sharing really is caring. Take a look at it, right here: The 2013 Social Media Landscape [Infographic] – Brian Solis

The 80 Rules of Social Media – by Follow Me, I’m Right Behind You

Before going any further, I have to admit it: the idea of reading a 80-rule-long list of anything kind of completely blows me off (don’t get me wrong – love reading, love the topic but, sometimes, ‘them tickin’ time doesn’t seem to help much). So, it took me some time, and some courage, to finally remove this one from my must read section and to finally figure out what was it all about.

I’m so glad I did that. I had a hell of a blast!

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The inventor of the web as we know it, Sir Tim Berners-Lee said recently that his next mission was “to bring about world peace”. Seriously. He believes that if people talk to each other, listen and understand each others problems, then they are less likely to shoot each other.

So in order to guide you around the messy world of social media, and bring about world peace in the process, I have compiled this short-ish list of rules… 

Hop on toFollow Me, I’m Right Behind You • The 80 Rules of Social Media.

The Future of Marketing Has Little To Do With Marketing – Brian Solis

Since my background studies basically resume to marketing and advertising, I find it best to start my blogging journey by sharing with you a really inspiring text, written by Brian Solis, on the subject of how the marketing industry is evolving. When it comes down to it, everyone – or, at least everyone who is constantly being challenged by this reality – is on the same page. It’s not that unfrequent to see marketing and communication professionals  thinking and commenting on how much paradigms are changing. It really is true that, nowadays, we kind of have to know just about a little bit on, well, basically, everything. We also went from apparently dealing with 4 P’s to having to think about the 7 C’s, and new theories of what’s next seem to appear almost everyday…

It can get a little scary sometimes, specially if you start over-thinking things and constantly find yourself dwelling on the dead end question What should I do next? Everything I’ve learnt on marketing seems to be sooo outdated.

Well, Brian Solis seems to have brought up the issue in a quite inspiring way 🙂

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Do you realize just how much is changing right now? I promise you that it’s bigger than you think. And your role in this is also much grander than you know or believe. See, disruptive technology, social networks, new influencers, they’re leveling the media hierarchy. The ado of crafting messages, pushing them upon targets, and propagating them every and any way possible while attempting to control your story is not only the old way, it’s the very thinking that’s held marketing back for decades. But you? You’re at the forefront of a new era and marketing communications and its future is in your hands.

Keep reading at: The Future of Marketing Has Little To Do With Marketing – Brian Solis http://buff.ly/1gx042n