Let’s face it – many of us only started talking about viral marketing around the year 2007. It was mainly due to Cadbury’s Gorilla advert, and other videos/images/messages of the such. They were brought to us via “youtube-like” first experiences or, at least, via the emerging social networks that already happened to exist. Does that advert, in particular, ring a bell? It does? Well, than relive it, right here, in case of doubt!
Thing is… viral marketing wasn’t really anywhere near new around the year 2007. That just happened to be the moment when it really started to become something more popular, aka, mainstream. And the time has passed up to a point where, nowadays, viral phenoma just keeps on happening. Moreover, the digital viral marketing concept that we are now just starting to grasp (or so we thought) has, in fact, been subject of debate ever since the early 2000’s.
The last time I mentioned an article from RazorSocial, I brought to you the 7 Terrific Time Saving Social Media Automation Tools that you have to use! (didn’t see it? there you go). As I mentioned, some of those popular tools are good but can be even better when you subscribe to a paid version. I also mentioned that, nevertheless, even with the free versions you still can get a lot of things done, so it’s always worth a try.
However, today I’m bringing to you another article from one of RazorSocial’s founders, Ian Cleary, about some more tools – but this time, new and emerging ones, that are still in beta! Ian begins by stating:
Each quarter we take a look at new Social Media Tools that look promising that we like to report on. So here’s the latest 8 social media tools currently in beta that we think are worth tracking.
Note: When tools are in beta some won’t get the funding and some won’t deliver a super high quality full release but let’s track the following.
Take a look at the list, right here. Do you happen to know any other emerging tools? Let me know in the comments below 🙂
You have it all figured out. You’re going to be consistent, funny, listen to fans, find relevant content to share because relevant and interesting content is more shareable and that will get people to be talking about you and your brand. You’ve also decided where you are going to be and have a cross-posting scheme all designed to make it work.
Still, social media can always fire back unexpetedly… as it seems, apart from other factors and despite that social media has come to stay, sometimes is just might destroy your business.
And that is what today’s article talks about. Here’s the kick-off:
Social media has arguably become the most powerful media platform. It allows brands and businesses to directly reach their customers anytime and anywhere. It has helped small businesses grow larger faster than before. Social media has also led to the downfall of several businesses that, in one way or another, misused the marketing platform and destroyed their reputation or wasted a ton of money. Maybe you’re spending too much time on platforms that your customers don’t use or not spending enough time analyzing the right kinds of data. Here are five examples of how businesses fail when it comes to using social media.
In the words of social media expert, Ian Cleary, Social media can be so frustrating because you don’t have enough time to complete all the tasks. He said that on an article regarding a list of great social media automation tools (I’ll get to that eventually, too! but before I do, lay your eyes on his fantastic site RazorSocial.com, they really post some powerful stuff up there!).
But apart from that, leaving the whole what to do question and focusing more on where to be problem, you will also find a vast amount of new networks that happen to be born almost on a daily basis. Going back to an author that was already curated here, Brian Solis has been developing (and sharing!) a powerfull infographic called The Conversation Prism. It really speaks for itself but, quoting Solis:
For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers.