5 Ways Social Media Can Destroy Your Business By Eric Siu

You have it all figured out. You’re going to be consistent, funny, listen to fans, find relevant content to share because relevant and interesting content is more shareable and that will get people to be talking about you and your brand. You’ve also decided where you are going to be and have a cross-posting scheme all designed to make it work.

Still, social media can always fire back unexpetedly… as it seems, apart from other factors and despite that social media has come to stay, sometimes is just might destroy your business.

And that is what today’s article talks about. Here’s the kick-off:

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Social media has arguably become the most powerful media platform. It allows brands and businesses to directly reach their customers anytime and anywhere. It has helped small businesses grow larger faster than before. Social media has also led to the downfall of several businesses that, in one way or another, misused the marketing platform and destroyed their reputation or wasted a ton of money. Maybe you’re spending too much time on platforms that your customers don’t use or not spending enough time analyzing the right kinds of data. Here are five examples of how businesses fail when it comes to using social media.

Eric Siu

Want to know the 5 examples? Read more at: 5 Ways Social Media Can Destroy Your Business 

Did you ever have a bad experience with your organization’s or brand’s social media? Was it because of any of those factors mentioned by Eric? Let me know, down bellow 🙂

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The 2013 Social Media Landscape [Infographic] – Brian Solis

In the words of social media expert, Ian Cleary, Social media can be so frustrating because you don’t have enough time to complete all the tasks. He said that on an article regarding a list of great social media automation tools (I’ll get to that eventually, too! but before I do, lay your eyes on his fantastic site RazorSocial.com, they really post some powerful stuff up there!).

But apart from that, leaving the whole what to do question and focusing more on where to be problem, you will also find a vast amount of new networks that happen to be born almost on a daily basis. Going back to an author that was already curated here, Brian Solis has been developing (and sharing!) a powerfull infographic called The Conversation Prism. It really speaks for itself but, quoting Solis:

For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers.

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Sharing really is caring. Take a look at it, right here: The 2013 Social Media Landscape [Infographic] – Brian Solis

The Future of Marketing Has Little To Do With Marketing – Brian Solis

Since my background studies basically resume to marketing and advertising, I find it best to start my blogging journey by sharing with you a really inspiring text, written by Brian Solis, on the subject of how the marketing industry is evolving. When it comes down to it, everyone – or, at least everyone who is constantly being challenged by this reality – is on the same page. It’s not that unfrequent to see marketing and communication professionals  thinking and commenting on how much paradigms are changing. It really is true that, nowadays, we kind of have to know just about a little bit on, well, basically, everything. We also went from apparently dealing with 4 P’s to having to think about the 7 C’s, and new theories of what’s next seem to appear almost everyday…

It can get a little scary sometimes, specially if you start over-thinking things and constantly find yourself dwelling on the dead end question What should I do next? Everything I’ve learnt on marketing seems to be sooo outdated.

Well, Brian Solis seems to have brought up the issue in a quite inspiring way 🙂

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Do you realize just how much is changing right now? I promise you that it’s bigger than you think. And your role in this is also much grander than you know or believe. See, disruptive technology, social networks, new influencers, they’re leveling the media hierarchy. The ado of crafting messages, pushing them upon targets, and propagating them every and any way possible while attempting to control your story is not only the old way, it’s the very thinking that’s held marketing back for decades. But you? You’re at the forefront of a new era and marketing communications and its future is in your hands.

Keep reading at: The Future of Marketing Has Little To Do With Marketing – Brian Solis http://buff.ly/1gx042n