The Six Simple Principles of Viral Marketing by Dr. Ralph F. Wilson

Let’s face it – many of us only started talking about viral marketing around the year 2007. It was mainly due to Cadbury’s Gorilla advert, and other videos/images/messages of the such. They were brought to us via “youtube-like” first experiences or, at least, via the emerging social networks that already happened to exist. Does that advert, in particular, ring a bell? It does? Well, than relive it, right here, in case of doubt!

 

Thing is… viral marketing wasn’t really anywhere near new around the year 2007. That just happened to be the moment when it really started to become something more popular, aka, mainstream. And the time has passed up to a point where, nowadays, viral phenoma just keeps on happening. Moreover, the digital viral marketing concept that we are now just starting to grasp (or so we thought) has, in fact, been subject of debate ever since the early 2000’s.

Yes, early 2000’s. You read it right. And it was under the words of Dr. Ralph F. Wilson. Curious? Check it out, right here.

And how about you? Did you also come across this concept in recent years? Or were you one of the concept’s early adopters? 🙂

Advertisements

How to Use Tumblr for SEO and Social Media Marketing by Takeshi Young

You think about Tumblr and, if you’re like me, you think about the microblogging platform where GIFs live happily ever after and where memes grow and prosper freely. You think about a place where you go to find interesting content and, mostly, to have a good time – but maybe you didn’t think of it as a great platform for SEO and Social Media Marketing. Neither did I.

Today’s featured article gives us that fresh perspective, and it starts by saying:

52278f7e79b782.48418414There are so many social media platforms out there today that online marketers have to be concerned about when promoting content online, that it can be easy to overlook some of the important ones.

Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing. I myself was slow to adopt Tumblr as a social media platform, but once I started using it I became hooked by its power and simplicity. Hopefully by the end of this post, you’ll feel the same.

In this post today I will be covering 1) What Tumblr is and how it works, 2) The benefits of Tumblr compared to other social networks, and 3) Actionable advice on how you can use Tumblr for online marketing, including specific content ideas.

Takeshi Young

weirdwebdramaticcat

This is probably how you looked like when you read the initial facts. Me too, don’t worry.

Read it all away, right here: How to Use Tumblr for SEO and Social Media Marketing

On the other hand, were you aware of the tremendous potential that Tumblr has for SEO, all along? Any personal experiences to share? Share away! Sharing is caring 🙂

PS.: by the way, you can also find make content not war at Tumblr! Take a look.

The Future of Marketing Has Little To Do With Marketing – Brian Solis

Since my background studies basically resume to marketing and advertising, I find it best to start my blogging journey by sharing with you a really inspiring text, written by Brian Solis, on the subject of how the marketing industry is evolving. When it comes down to it, everyone – or, at least everyone who is constantly being challenged by this reality – is on the same page. It’s not that unfrequent to see marketing and communication professionals  thinking and commenting on how much paradigms are changing. It really is true that, nowadays, we kind of have to know just about a little bit on, well, basically, everything. We also went from apparently dealing with 4 P’s to having to think about the 7 C’s, and new theories of what’s next seem to appear almost everyday…

It can get a little scary sometimes, specially if you start over-thinking things and constantly find yourself dwelling on the dead end question What should I do next? Everything I’ve learnt on marketing seems to be sooo outdated.

Well, Brian Solis seems to have brought up the issue in a quite inspiring way 🙂

briansolis

Do you realize just how much is changing right now? I promise you that it’s bigger than you think. And your role in this is also much grander than you know or believe. See, disruptive technology, social networks, new influencers, they’re leveling the media hierarchy. The ado of crafting messages, pushing them upon targets, and propagating them every and any way possible while attempting to control your story is not only the old way, it’s the very thinking that’s held marketing back for decades. But you? You’re at the forefront of a new era and marketing communications and its future is in your hands.

Keep reading at: The Future of Marketing Has Little To Do With Marketing – Brian Solis http://buff.ly/1gx042n